How Rocawear could relaunch in 2021

This is a Rocawear appreciation post.

As I was on a trip down fashion memory lane with friends I was reminded how incredible the art direction in 2000s Rocawear print ads were.

When I saw those images as a kid it made me feel like this luxurious lifestyle was attainable because the people looked like me and many were my (hip-hop) heroes at the time.

2021…

This brand should relaunch with the same aesthetic and brand identity they had 15–20 years ago but include:

👩‍🎤 — Influencer/artist billboards

📺 —Storytelling and insight on the brand in it’s heyday (podcasts, YouTube clips, etc)

🤝— Unexpected collabs (Ex: Rocawear x Rhude)

Also, before you get ready to tell me…I know Rocawear has already “relaunched”.

That’s why I wrote this.

My first R&B ONLY Song "Anniversary" feat. Kenyon Dixon, Eric Bellinger, KELS, Dende, Jai'Len Josey & Amanda Adams

A decade ago, I had a vision: to create a space where R&B lovers could come together, experience the music they love, and celebrate the culture that shaped so many of us.

Feb 14

Redefining Live Music: My R&B ONLY Story on the R&B MONEY Podcast with Tank and J. Valentine

Sitting down with Tank and J. Valentine on the R&B MONEY podcast was an unforgettable experience.

Jan 18

The Legendary Jon B. on R&B ONLY's Singing in the Shower

A few years ago I came up with the idea to diversify our content and launch a show called "Singing in the Shower where amazing artists perform in our "shower" set in the LA office.

Jun 6

Why I don’t announce artist lineups for our music festivals anymore.

We just sold out our latest music festival, “R&B ONLY FEST”, in Dallas, TX and a lot of people have asked me how we did that with no artist…

Mar 23